Design Trends 2018: 28 leading designers, creative directors & illustrators tell us what’s inspiring them for the year ahead
Find out 2018’s biggest trends across graphic, data, digital and UX design, creative direction, branding, illustration, VFX and VR.
This year we’ve decided to focus on mainly UK-based creative and art directors, UX designers, freelance illustrators, lead designers, data viz designers and agency founders. Twenty-five practitioners explain their hopes to improve accessibility of technology, risk-taking with creativity, the merging of digital and analogue methods, designing with small budgets for small screens, the power of animation and coding, a massive return to craftsmanship, and of course, the question on many people’s lips, how artificial intelligence and machine learning will influence art. There’s lots to be excited about.
Most of us will want to put politics behind us, but trends that most affect our practice aren’t just Pantone’s colour of the year – but the highs and lows of deep cultural, social, business, political and technological changes that happen in the world around us. This includes diminishing of art education, encouraged sustainability, the rise in freelance designers and what that means for agencies, an increase of illustrators as influencers, how we use new smart design tools, and most importantly, how we all stayed untied. This, along with what our clients want and what possibilities we have to engage our audience with.
We’ve asked some of the smartest people across graphic, digital and immersive design, illustration, creative direction, advertising, VFX to tell us what they think – and you can’t help but be inspired by what they say.